Is the challenge free?
Yes. The book, the assessment, the Blueprint and the session are all free. A family pays only if it decides on a policy, and that premium goes to the insurance company.
The 100 Family Waterfall Foundation Challenge
One hundred families taken through the five pillars in one quarter, on the free path this site already offers.
From 1 October 2026 to 31 December 2026 we are walking families through the four steps below, one household at a time. Every step is free. At the end of it, we write the coverage that fits. The result is posted after the quarter, and the hundred is a goal, not a limit.
The 100 Family Challenge, in two minutes
Chaka A. I. Ali walks through the five pillars of the Waterfall Wealth Creation Strategy and the free path: the book, the five-minute assessment, and a free call.
The code at the end opens this page. The steps below are the same ones.
The four steps
- 1. Read this
The Leaky Bucket
Why doing everything right still feels like you are one emergency away.
Open step 1 - 2. Then score yourself
The Waterfall Wealth Assessment
Twenty-five questions across the five pillars, in about five minutes.
Open step 2 - 3. Then get the order
The Waterfall Wealth Creation Blueprint
Ten practical steps, in the only order that works.
Open step 3 - 4. Then sit down with us
The Waterfall Wealth Strategy Assessment
Thirty minutes, free, by phone or video. Your actual numbers, and the truth about them.
Open step 4
Who this is for
We work best with families and business owners who plan five to seven years ahead or longer. They are building something to keep, and they want it built right.
A family that already owns a policy is welcome too. The Existing Policy Review reads what you have before anybody suggests anything.
Six questions about the challenge
What happens at the end of the path?
We write the coverage that fits. We are a licensed life insurance agency. The path educates, clarifies and aligns the strategy; the session is where we help a family implement it, which can mean a final expense, term or permanent plan written to fit. The policy is what a family buys, and that premium goes to the insurance company.
What does a family get out of it?
A clear picture of the household across the five pillars, the order to fix things in, and a licensed person to sit down with. For a family that decides on coverage, that policy is the real gift of the quarter. It is the foundation under everything else.
When does it run?
1 October 2026 to 31 December 2026. We post the result on 2 January 2027: how many families came through, and how many put a foundation in place.
Is one hundred a limit?
No. One hundred is the goal. The calendar is open 24 hours a day, seven days a week, and the only limit is the hours in it.
Where do I start?
Step one, the book. It asks for no email: seven chapters, about an hour. The assessment comes next, then the Blueprint, then the session. You can start anywhere, and you will get more out of starting at one.
Start step 1: The Leaky Bucket